Safe and out of business is no business
COVID-19 cases are on the rise. Some political leaders are aggressively responding through targeted lockdowns and by slowing the pace of reopening their States' economies. Business leaders are under pressure from all sides. It's an environment where growing uncertainty and conflicting interests can lead to paralysis.
With the above in mind, it's helpful for leaders to take a step back, refocus, and do a quick sanity check. If you are a business leader or business owner, then regaining and delivering sustainable profitability is your top concern. Safely, yes, but safe and out of business is no business at all.