
Is medicine turning Gold into Lead?
An astonishing 90%+ of Americans believe that yearly #physicals and doctor visits are a good idea. It’s a marketing coup and an unparalleled opportunity for the medical community to deliver compelling value to its customer-patients. Surprisingly, a growing cadre of well-known doctors and providers actively oppose these services because some studies suggest they don’t improve patient outcomes and help drive the high costs of #healthcare. The issue emerged during our recent Ha