Availability heuristic and decisions on thin ice
THIS POST was first published in April 2012. It follows my previous post on heuristics and decision-making. It has been updated to...
"The most dangerous decision-making fallacy is that informed decision-makers will naturally make better, more objective decisions. Making consistently timely, effective, informed decisions takes hard work. Trust me – it’s worth it. Effective decision-making is the essential common ingredient behind every successful step, initiative, and strategy that people, organizations, and national governments undertake."